Türkiye has ranked 18th among 193 countries in the field of media and communication on the Global Soft Power Index 2024 data prepared by the international brand evaluation organisation Brand Finance.
"The increasing inclusiveness, effectiveness, reliability, and accessibility of our work in the field of media and communication on an international scale were the determining factors in this climb," Turkish Communications Director Fahrettin Altun said on X on Thursday.
Türkiye rose in the list by 10 places compared to the previous year.
"The high performance of our country, which ranks 13th in the 'Sphere of Influence' category of the same index, is due to its rich cultural heritage values as well as its success in international relations," Altun added.
He emphasised that Türkiye succeeded in placing itself among countries that have increased their performance the most since 2020 in the Global Soft Power Index.
The country has been carrying out successful communication strategies by undertaking diplomatic initiatives, hosting international organisations, and nation branding.
The Global Soft Power Index is the most extensive research study on nation brand perceptions around the world.
