Artists from Universal Music Group, which include Drake, Adele, Bad Bunny, and Billie Eilish, will be returning to TikTok as the two parties have struck a new licensing agreement following an approximately three-month long dispute.
The two sides said Thursday that they are “now working expeditiously to return music by artists represented by Universal Music Group and songwriters represented by Universal Music Publishing Group to TikTok in due course.”
Taylor Swift, whose recently released album, “The Tortured Poets Department,” has hit No. 1 on the Billboard 200 chart, had some of her songs make a return to TikTok last month, but the details of how that exactly happened are unclear, according to Variety.
UMG said in January that it had not agreed to terms of a new deal with TikTok, and planned to stop licensing content from the artists it represents on the social media platform that is owned by ByteDance, as well as TikTok Music services.
Compensation disputes
At the time, UMG had been pressing TikTok on three issues: “appropriate compensation for our artists and songwriters, protecting human artists from the harmful effects of AI, and online safety for TikTok’s users.”
TikTok pushed back against the claims by UMG, saying that it had reached ‘artist-first’ agreements with every other label and publisher.
On Thursday, the two sides announced that their new agreement would give significant benefits to UMG’s global stable of artists, songwriters, and labels and would return their music to TikTok.
“Music is an integral part of the TikTok ecosystem, and we are pleased to have found a path forward with Universal Music Group," TikTok CEO Shou Chew said in a statement.
"We are committed to working together to drive value, discovery, and promotion for all of UMG’s amazing artists and songwriters, and deepen their ability to grow, connect, and engage with the TikTok community.”
Monetization opportunities
Part of the new deal includes UMG and TikTok working together to find new monetization opportunities. They will also work together on campaigns supporting UMG’s artists across genres and territories globally.
In addition, the companies will put their combined efforts towards ensuring that AI development across the music industry will protect human artistry and payments for artists and songwriters.
TikTok will also work with UMG to remove unauthorised AI-generated music from the platform, as well as on tools to improve artist and songwriter attribution.
TikTok plans to continue investing in building artist-centric tools that will help UMG artists realise their potential on the platform. Some tools include the “Add to Music App," enhanced data and analytics, and integrated ticketing capabilities.
“We’re gratified to renew our relationship with TikTok predicated on significant advancements in commercial and marketing opportunities as well as protections provided to our industry-leading roster on their platform,” Michael Nash, chief digital officer and executive vice president, Universal Music Group, said in a statement.
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